FCA Canada (formerly Chrysler Canada) and its Jeep brand joined forces with a group of 12-to-18 year-old students to build a life-size replica of the iconic Jeep Wrangler out of cans on Canada Day.
Why? To celebrate our country's birthday, create some fun for participants and spectators alike, and to support charity.
The 4,500 cans of non-perishable food used to build the model will provide more than 3,120 meals to the Greater Vancouver Food Bank Society.
The FCA Foundation – the charitable arm of FCA US LLC – partnered with the international non-profit organization Canstruction Inc. to make it happen. Local-area students build the vehicle, can-by-can, at Vancouver’s renowned, waterfront Canada Place. The Canstruction Jeep Wrangler took approximately 12 hours to build
“This unique Canada Day Canstruction project not only serves as a tool to raise awareness for issues of hunger and poverty in our country, it also demonstrates to the students involved how critical – and fun – subjects like science, technology, engineering and math can be,” said Reid Bigland, president and CEO of FCA Canada.
The Jeep Wrangler build in Vancouver is the third time FCA Canada and the FCA Foundation have partnered with Canstruction Inc. on such a project.
In 2013, they built a life-size Dodge Grand Caravan in Toronto‘s Yonge-Dundas Square and in 2014 they built a full-size Ram pickup in Calgary during the city’s famed Stampede.
Canstruction utilises structures made out of full cans of food to capture public attention and raise awareness for hunger and poverty, as well as STEM (Science, Technology, Engineering and Math) principals and community service.