The decisive factor in Italy's successful fight to stage the 2022 Ryder Cup was the usual one in these circumstances - money.
This may seem a cynical assessment, especially when bid documents are laced with words like "legacy", "integration" and "participation". But the European Tour came clean when it acknowledged that Italian golf's financial pledge was "hugely significant".
While Spain and Germany were considered front runners to become hosts for the third Ryder Cup to be staged in continental Europe, the successful bid team ruthlessly capitalised on the ambitions of Keith Pelley, the Tour's chief executive.
It wasn't just about how well they could stage the biennial match between Europe and United States. It was more to do with the overall power struggle between these two golfing territories.
Golf's calendar is bossed by the more lucrative American setup and for decades the European Tour has provided a conveyor belt of talented players who have gone on to base themselves Stateside.
Now, though, Pelley wants to stem the flow. He wants to create a schedule for Europe's leading golfers that is a viable alternative to the PGA Tour.