Arsenal boss Arsene Wenger believes extra television revenue for Premier League clubs will be used to buy players rather than cut ticket prices.
In excess of £8bn will come into the league from new broadcast deals.
But Wenger says clubs will need that additional cash to meet the rising cost of transfer fees and player wages.
"What will happen is the prices of the players will go up and you will need this supplement of money coming in to buy new players," he said.
"I believe the pressure on spending the money will become bigger and you cannot necessarily distribute the money to other people."
Wenger said the vast amount of money now being spent on players in China was evidence the Premier League could fall behind if it does not continue to bring in new talent.